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PDF Customers for Life How to Turn That OneTime Buyer Into a Lifetime Customer Carl Sewell Paul B Brown 9780385504454 Books

Product details Paperback 240 pages Publisher Currency; Revised edition (November 19, 2002) Language English ISBN-10 9780385504454

Customers for Life How to Turn That OneTime Buyer Into a Lifetime Customer Carl Sewell Paul B Brown 9780385504454 Books Reviews

• I hesitated purchasing this book because I have a home based business and not a brick and mortar store but I'm very glad I did. Mr. Sewell writes about customer service which is for everyone who works with customers, whether they are like me and work from home or a corporation that has any business dealings with the public. His anecdotes and examples highlighted the substantive nature of this book. An excellent, interesting read that I highly reocmmend.
  
  Customers for Life How to Turn That One-Time Buyer Into a Lifetime Customer
• This is an easy read full of dozens of good ideas about how to build customer loyalty and satisfaction. His main themes revolve around crating ways to enhance the customer experience by removing hassles and demonstrating that you have the customer's best interests at heart. Mr. Sewell is a car dealer but most if his ideas are generally applicable.
  
  Good ideas come in tight, short chapters (often only a page or two in length) so there are lots I good "bites," but occasionally I would have liked more details. Overall 3.5 stars; worth reading at used book prices, but the New hardback price is a bit steep.
• I first read this book around 1995 and just recently re-read the book (2017). This is a MUST-READ book for anyone that is involved in acquiring and keeping customers or clients. There is a lot of plain-old common sense advice that cuts across all sorts of businesses -- especially those that involve providing a service. It's possible to finish reading the book in about 2 hours -- you won't be able to put it down.
• I personally choose this 5-Star rating because it all the notes and plays ALL the right cords. It's BETTER to under promise and OVER-DELIVER is a message that I immediately took away from the outset. AND, yes... EVERY employee needs to be empowered and in a position to resolve customer complaints. It makes the customer feel cared about and attended to without all the drama and hassle generally associated with satisfying their concerns. The most important message that I took away is the one that says "Measure everything.) Actually, I do this now and have during my entire business career even when my superiors couldn't always understand why. Most saw it as a symptom of my obsessive compulsiveness. I saw it as my yardstick for making logical decision making (tweaking) in order to better improve. As has been said, "You cannot manage what you cannot measure." Carl and Paul validated this or me in words that anyone can certainly understand. - Want to improve your companies bottom line, customer satisfaction and overall ROI? - Then BUY this book!!!
• This was required reading for one of my MBA classes years ago. I still recall many of the observations and recommendations concerning customer service that are applicable to any business situation. I bought this book as a gift for a young friend of mine who just started a job as a car salesman. I thought it was perfect for hims as this book was written by the third generation owner of one of the most successful car dealerships in the Fort Worth/Dallas area.
  Sewell's philosophy is not to do whatever it takes to make a sale, rather, do what ever it takes to make a lifetime customer.
  I highly recommend this book for anyone who owns their own business or deals with customers of any kind. (don't we all?)
  This may be the best book you've ever bought.
• * Great quick read...and don't skip the foreward by Tom Peters or the afterward by Stanley Marcus. These veterans really add some kick to Carl's message. Made me want to go to Dallas to buy my next car.
  * Format made it easy to digest before/after work or in between meetings. 40 very short chapters, each touching on a different topic related to winning customers for life
  * Useful to-do's. I will now be thinking about the lifetime spend of my customers, not any one single purchase. I will charge them the way I would charge a friend...after all, you shouldn't charge a 'customer for life' anything you wouldn't feel comfortable charging a friend.
  * Inspired me to want to go even further on my client's behalf.
  * Reinforced a lot of things I already believed, but enjoyed reading...regarding marketing, service, empowerment of people, compensation, survey feedback, and building great processes.
  
  Enjoy!
• Fantastic book! Carl Sewell is a pioneer and game changer in the auto industry.
  
  I moved to Dallas a year ago and what I hear, even from the credible skeptics is how Sewell exemplifies ultimate customer satisfaction!
  
  In conclusion, there are many brilliant books about customer service but this one speaks with authentic authority, the sincerity and true love of humanity is palpable.
• Very good book. This was recommended to me when I told a friend I was seriously thinking of starting my own business. I thought I had a very good customer service background, and felt that I already knew enough things I was going to do in my proposed new business to wow the customers, but I learnt so many valuable things from reading this book. Strongly recommended for anyone that owns their own business, or interacts with any type of customer.